Dadly Does It < Go back
What they aim to achieve
Dadly Does It builds on our exploratory project in Little Hulton in Salford, whose aim was to find new ways to improve the wellbeing of disadvantaged fathers and to understand whether this can improve the wellbeing of their children.
What they do
Using a ‘positive deviance’ approach, the original project was co-produced with a ‘Council of Dadz’ (now Salford Dadz - Little Hulton). They have created both male-friendly spaces where positive role models talk openly ‘shoulder to shoulder’ and also fun dad-child activities that enable bonding.
Fathers report a greater sense of positive identity, increased social connectedness and moves towards or into meaningful employment. Children reflect better relationships with their fathers, with consequent improvements in their own behaviour and wellbeing. With greater shared parenting, mothers relate significantly improved family relationships and, for some, a much more positive view of men.
We are now testing in Winton whether the successes of fathers and children in Little Hulton in changing their lives can be sustained, deepened and replicated elsewhere. By doing so, we hope to gain further evidence about how and why this approach works and how it might benefit public services.
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Who invests in them
Dadly Does It is funded by the Lankelly Chase Foundation.